The sharp increase in the use of mobile phones and hand-held devices has seen an equally sharp increase in the use of apps over the past few years.

What’s more, with the increase in the use of apps, application security has taken on more importance. So much so, application security is an absolute necessity, and app developers and companies must treat it as such.

Let’s take a look at some of the reasons as to why application security is so important to enterprises, companies and individual users:

1. Good business sense:

As with the creation of any product, it simply makes good business sense to protect apps, and ensure that they meet the purpose for which they were developed. With this in mind, it’s crucial that companies and developers ensure that app security is not an afterthought, but in fact is something that is baked into the development process of every app they make available.

2. Reputation:

Users are always wary of sharing private and sensitive data online, and therefore to satisfy their needs and concerns app security is of the utmost importance.

3. Stay Competitive:

In the ever increasing cut-throat world of business today, any advantage over the competition must be exploited. Therefore, if safer and more secure apps are developed, this will ensure that you hold on to your users and clientele. On the other hand, any breaches or concerns they have will force them to move over to more secure and safe competitors.

4. Data is power:

Data is a most cherished and sought after product, and as such application security ensures that you are less likely to be exposed by an attack. This will ensure that all of your data – both your own, as well as that of your customers and users, remain safe at all times.

5. Future-proof:

A reputation of building good apps which are also stable, safe and secure can ensure that the developers and the companies build a good name for themselves in the industry. This can help them in their future endeavours, and put them on the path to success.